83% of active, Smart Speaker listeners interacted positively with Octave Audio and Say It Now voice-activated charity ads
Backed by Innovate UK, Say It Now and Octave Audio joined forces with a series of charitable partners to make it easier for people to make charity donations via Alexa, the smart speaker device.
The campaign effectively targeted a record number of radio listeners, working with three charitable partners: NSPCC, Crisis UK and Macmillan. The campaigns ran between August and November 2021.
When measured against objectives, the charitable campaigns were a significant success, with many audiences engaging and showing positive intent, i.e. interacting with the content to learn more, play a game or access any other content.
Results showed that when listeners engaged with the Actionable Audio Advert on smart speakers, the results were overwhelmingly positive. They enabled the charity campaigns to effectively raise awareness of their cause and drive immediate donations.
Octave and Say it Now have released a Whitepaper, with a guest contribution from Veritonic, explaining findings from these exciting campaigns.
Download here
We’ve been super busy over the last few weeks presenting our Data Realness sessions to our agency friends. These sessions have been a chance to showcase the Octave brand and talk about what makes us unique. Questions explored include: What do we actually mean when we say first-party data matters? What is ‘good addressability’? And, how can you be heard by the right people? If you’d like to see us at your agency or want to find out more, get in touch with our sales team at sales@Octaveip.com
Backed by Innovate UK, Say It Now and Octave Audio joined forces with a series of charitable partners to make it easier for people to make charity donations via Alexa, the smart speaker device.
The campaign effectively targeted a record number of radio listeners, working with three charitable partners: NSPCC, Crisis UK and Macmillan. The campaigns ran between August and November 2021.
When measured against objectives, the charitable campaigns were a significant success, with many audiences engaging and showing positive intent, i.e. interacting with the content to learn more, play a game or access any other content.
Results showed that when listeners engaged with the Actionable Audio Advert on smart speakers, the results were overwhelmingly positive. They enabled the charity campaigns to effectively raise awareness of their cause and drive immediate donations.
Octave and Say it Now have released a Whitepaper, with a guest contribution from Veritonic, explaining findings from these exciting campaigns.
